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Summary
Extensive sales leadership experience in the hotel and event management industry. Comprehensive knowledge in hospitality sales and operations. An innovative, knowledgeable, and results-driven sales leader. Experience in developing marketing sales plans. Proven track record of exceeding team and individual sales goals. Comprehensive knowledge of dai... Read more
Extensive sales leadership experience in the hotel and event management industry. Comprehensive knowledge in hospitality sales and operations. An innovative, knowledgeable, and results-driven sales leader. Experience in developing marketing sales plans. Proven track record of exceeding team and individual sales goals. Comprehensive knowledge of daily, monthly, and yearly sales forecast. Consistently recognized in the industry as having an exceptional ability to develop and foster client and team relationships.
Work Experience
Director of Catering & Special Events
The New York EDITIONNew York, NY, US
Mar. 2023 to Present(1 year)
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Role & Tasks:
· Luxury, 4 star hotel with 270 rooms & 4,000 sq. ft. of event space
· Responsible for a $3 million sales goal
· Creation of catering and social menus
· Weekly forecasting and budgeting
· Oversight of a sales and service team of 3 managersDirector of Catering and Conference Services
InterContinental New York Times SquareNew York, NY, US
Nov. 2021 to Mar. 2023(1 year and 4 months)
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Role & Tasks:
· Luxury midtown 4-diamond hotel with 607 rooms & 11,000 sq. ft. function space
· Responsible for a $6 million catering and group budget
· Individual sales goal of $1.5 million
· Creation of catering and social menus
· Develop seasonal marketing promotions
· Weekly forecasting and budgeting
· Oversight of a sales and service team of 4 managersDirector of Event Sales
The Maxwell New York CityNew York, NY, US
Dec. 2018 to Apr. 2020(1 year and 4 months)
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Role & Tasks:
· Midtown, 4-diamond hotel with 697 rooms & 10,300 sq. ft. function space
· Oversight of a sales & service team of 4 managers
· Responsible for a $12 million catering and group budget
· Carried individual sales goal of $2.8M – achieved $3.5M (125%)
· Weekly forecasting, budgeting, and owner’s meetingDirector of Sales & Marketing
The Heldrich Hotel New BrunswickNew Brunswick, NJ, US
Mar. 2017 to Nov. 2018(1 year and 8 months)
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Role & Tasks:
· Downtown, independent hotel & conference center with 235 room & 25,000 sq. ft. function space
· Oversight of 8 sales and catering managers, responsible for $20M in hotel sales
· Sales Team achieved 120% of annual rooms goal
· Develop annual marketing plan and assist in creating the operational budget
· Responsible for developing multiple types of marketing materials to assist with promotions
· Manage website content and email marketing efforts
· Quarterly owner’s meetingsAssociate Director, Catering Sales
New York, NY, US
Jun. 2009 to Mar. 2017(7 years and 9 months)
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Role & Tasks:
Westin New York at Times Square
· Midtown, 4-diamond hotel with 873 rooms & 34,000 sq. ft. function space
· Direct oversight of a sales team of 4 managers with a total team goal of $8M
· Carried individual sales goal of $2.6M - achieved $3.5M (131%)
· Increased new business development and total account penetration by 125% ($600,000)
· Increased room rental revenue by 150%. Total room rental revenue of $425,000
· Increased Audio Visual revenue by 160%. AV revenue finished at $825,000
· Creation of quarterly and monthly marketing promotions to increase business
· Monthly owner’s meetingsDirector of Catering and Conference Services
W New York - Union SquareNew York, NY, US
Jan. 2006 to Jan. 2009(3 years)
Sales Account Manager
New York/New Jersey Metro Market
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Role & Tasks:
· Sold for 8 hotels including W Hotels, Sheraton and Westin in New York City and New Jersey
· Responsible for annual sales goal of $2.4 million, achieved 120% of sales goal
· Achieved new business development goal of 110%Director of Convention Services
The Westin New York at Times SquareNew York, NY, US
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Role & Tasks:
· Oversight of team of seven convention services managers
· Managed $18 million in group and catering revenue
· Highest Meeting Planner Index score of New York Starwood PropertiesAssistant Director of Catering Sales
The Westin New York at Times SquareNew York, NY, US
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Role & Tasks:
· Responsible for personal booking pace of $2.5M; Achieved 125% and increased average check by 25%
· Achieved 125% of target markets and increased average check by 25%
· Developed market segments, solicit new customers, negotiate contracts and monitor client relationships
· Redesigned banquet and wedding menus
Education
Hotel/ Restaurant Management
Southern New Hampshire University - Online and Continuing EducationManchester, NH, US
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Bachelor of Science Degree
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Business Operations
Delphi
Microsoft Office
Cross-Functional
Bilingual
Additional Skills
Abacus
CI
ISAC
Meeting Matrix
Languages
English Fluent
Spanish Fluent
